It all began with a gorgeous ass...
It was a warm Spring 2000 and I was sharing an apartment in San Francisco's Mission District with Mike, my old college buddy. Mike owned a beat-up old white Honda Civic Hatchback that looked just like the million other boring ass white hatchbacks out there. One day he decided that he wanted to have a donkey painted on it. Not just any donkey, but the one from his favorite book, Platero y Yo. Mike eventually persuaded a muralist to turn his car into this moving pastoral scene. It cost him $1000.
On many occasions I rode the streets of San Francisco in the eye-catching Platero-Mobile. It was an incredible experience. Bored kids in the back of their parents' cars jumped up and down. Strangers at intersections stopped to ask questions. The car was literally a traffic-stopper. The seeds of Infectious were sown at that moment.
Mike was onto something, but here were just a few problems. It was expensive. It was permanent. It was a donkey.
We've changed all that. We've taken all the creativity of Mike's moving canvas and removed all the negatives.
Infectious was created so that more people could drive around Plateros.
Tim Roberts
Founder of Infectious
